BMW Record Sales: E5WNNTFUYA49
BMW announced it set a new record for first quarter motorcycle sales, surpassing the previous record by 5.5%.
General Director of BMW Motorrad, attributes the record first quarter to strong performance in regions such as the U.S., Brazil and Australia where the riding season is already well under way. Last year’s low sales were a result of an intentional scaling back of inventory but the subsidiary is ready to start rolling out new products such as its Nuda 900 streetbikes. According to BMW, customers bought 2,642 Husqvarna motorcycles over the first quarter of 2012, a 36.2% increase from the 1,940 units sold in the same quarter of 2011.
BMW announced it set a new record for first quarter motorcycle sales, surpassing the previous record by 5.5%.
General Director of BMW Motorrad, attributes the record first quarter to strong performance in regions such as the U.S., Brazil and Australia where the riding season is already well under way. Last year’s low sales were a result of an intentional scaling back of inventory but the subsidiary is ready to start rolling out new products such as its Nuda 900 streetbikes. According to BMW, customers bought 2,642 Husqvarna motorcycles over the first quarter of 2012, a 36.2% increase from the 1,940 units sold in the same quarter of 2011.
